We are Sabino. The leading provider of ecommerce and advertising solutions to help mid-market retailers grow their business.

About us

Located in Madison, Wisconsin, with additional offices in Athens, Greece and Sofia, Bulgaria, Sabino is a data-driven ecommerce and advertising company built by retailers, for retailers.

Our team consists of ecommerce, advertising, and data science veterans with decades of experience working inside companies to understand their data and answer critical questions about customer behavior. We don’t just build software — we use it. Across the brands we own and invest in, we apply our platform and strategies to drive real revenue through search, merchandising, product recommendations, and digital advertising.

Our approach starts with the data. While many solutions layer machine learning on top of incomplete or inconsistent inputs, we focus on structuring and enriching product and customer data first, so our models can perform as intended. With the right data in place, we are positioned to focus on achieving your business goals. Our objective is simple: lower costs, better performance. No black boxes, no fluff.

Our mission

Our mission is to be the leading provider of ecommerce and advertising tools for mid-market retailers. We aim to accomplish this by partnering with great companies, building on a strong data foundation, and delivering solutions that are effective, affordable, and easy to use.

Our team

Our team consists of ecommerce, advertising, software, and data scientist experts.

  • Bill Bass

    CO-FOUNDER & CHAIRMAN

    Bill has enjoyed a long career in direct marketing and ecommerce. Prior to founding SabinoDB, he served as co-President and Chief Marketing Officer for Orchard Brands, a $1 billion collection of catalog companies; president of Charming Shoppes (Lane Bryant) Direct; general manager of Sears Direct; senior vice president of Lands’ End; group research director at Forrester Research; and was a co-founder of Boston.com, the Boston Globe’s internet company. He also co-founded Fair Indigo, a direct to consumer apparel brand, and Black Wolf Group which includes local moving companies and home healthcare businesses. Bill has served on the board of directors of both the Data and Marketing Association (formerly the Direct Marketing Association) and Shop.org (the ecommerce arm of the National Retail Federation). He also served on the board of directors of Tractor Supply Company and Essendant. Before his business career, Bill was an Army paratrooper and helicopter gunship instructor pilot. He received a B.A. from Princeton University, an M.B.A. and M.A. from Stanford University, and an M.S. in Predictive Analytics from Northwestern University.

  • Ryan Hammon

    PRESIDENT

    Prior to joining SabinoDB, Ryan spent 14 years in private equity, investment banking, and management consulting. Ryan has worked with public and private companies in e-commerce, consumer goods and services, sports and entertainment, retail, manufacturing, and business services. Ryan has served on the board of directors of Territory Ahead, an online and catalog apparel company, iMarketing, a direct marketing company, AWE Learning, a digital education company, and Creative Media Group, a web development and data management company. Ryan received an MBA from the Wharton School of the University of Pennsylvania, where he graduated with honors, and his B.S. in Business Administration with a concentration in Finance from California Polytechnic State University, where he graduated cum laude. In addition, Ryan is a CFA charterholder.

  • Mark Sorkin

    CO-FOUNDER & VP OF DATA SCIENCES

    Mark’s specialty is web analytics, digital and direct marketing, and developing and managing multichannel customer databases. Mark has served as the Director of Online Marketing and Analytics for Orchard Brands; AVP for Digital Marketing and Web Analytics at Ascena Retail Group; Director of Online Marketing, Analytics and Usability for Charming Shoppes; Director of Database Marketing and Web Analytics for Quill (a division of Staples); and the Manager of Multichannel Analytics for Sears. Mark has a passion for Web analytics and is a frequent speaker at industry conferences including the Adobe Marketing Summit, Etail, and Shop.org. Mark is Six Sigma certified and holds degrees in Marketing, Statistics, Computer Programming and Mathematics from the University of Illinois and Roosevelt University.

Our locations

SabinoDB headquarters

Our customers

Direct mail client - Spirit Retail
Direct mail client - Two Men and a Truck
Direct mail client - Lenox
Direct Mail Client - Brylane Home
Direct Mail Client - One Stop Plus
Direct Mail Client - Jessica London
Direct Mail Client - King Size
Direct mail client - Ellos
Morris 4x4 Center
Mattress Warehouse
Gemplers
80sTees.com
Direct mail client - Oriental Trading Co
Direct mail client - Under Armour
Direct mail client - Spencer's
Direct mail client - Catherine's Plus Size
Direct Mail Client - Gift Tree
Direct Mail Client - Roaman's
Direct Mail Client - Swimsuits For All
Direct Mail Client - Woman Within

Get in touch with Sabino today.

Learn more about how we can help jump start your business growth today. Our trained experts are standing by, ready to help.