Google Shopping ads provide a powerful tool for e-commerce retailers to showcase their products to the right audience. In this blog, we explore the basics of Google Shopping ads, cover the main benefits, and provide 6 tips for optimizing your Google Shopping ads campaigns. (Reading time: 7 minutes)

Boost your e-commerce brand with our 14 essential PPC strategies. Learn to implement effective pay-per-click campaigns for increased traffic, revenue, and customer lifetime value. Perfect for new and established online stores aiming for rapid and sustained growth. (Reading time: 8 minutes)

The decision of whether to invest or not invest in branded search ads is nuanced and should be made based on a variety of factors, including competition, brand recognition, and budget among others. Whatever strategy you pursue, we recommend breaking out branded and non-branded search campaign performance separately, and for those with larger budgets, to consider an A/B test. (Reading time: 6 minutes)